CRAFT THAT COMPOUNDS.

Start where your website should have.

Web design, SEO, and hosting for businesses that mean it. Three disciplines, one senior team, no handoffs and no upfront build cost.

Trusted by operators who ship for a living

Halflight Studios Northbound Analytics Pemberton & Vale Octave Climate Verlind Group Mosaic Capital Ferrum Outdoor Capria Materials

01 / Capabilities

Three disciplines. One team. Zero handoffs.

Most agencies bolt together a developer, a freelance SEO, and a panicked hosting partner. We compound the three. The same engineers who write the markup write the schema and tune the cache.

01 Web development

Custom platforms, written by hand, owned by you.

From a 12-page marketing site to a multi-tenant SaaS console. Next.js, Astro, or Remix on the front. Postgres, edge functions, and typed APIs underneath. No drag-and-drop builders, no template lock-in, no surprise license fees in year three.

app / (marketing) / page.tsx
  • Next.js
  • Astro
  • Remix
  • Sanity
  • Payload
  • Stripe
  • tRPC
02 SEO

Authority that compounds, not a sprint that decays.

Technical audit, content cartography, schema, internal linking, and the patient work of earning real backlinks. We measure in pipeline, not vanity ranks.

Keyword cluster Q4 → Q4
  • industrial gearbox supplier#34 #4
  • climate disclosure software#21 #2
  • headless commerce migration#48 #6
  • family office portal#62 #9
  • field service routing#29 #3
03 Hosting & infrastructure

Edge cached. Auto-scaling. Boring on purpose.

Cloudflare, Vercel, and Fly nodes. Backups every six hours. WAF tuned per workload. On-call rotation that actually answers.

fra19.2
sin113.7
gru118.1
iad17.4
cpt114.8
04 Conversion & analytics

GA4, Plausible, Posthog, heatmaps, and the rare luxury of someone who reads the dashboards every Monday.

05 Maintenance

Quiet, calendared work. Dependency upgrades, security patches, content refreshes, and the occasional honest conversation about what to retire.

02 / Method

A workflow that respects your timeline and your inbox.

Five phases. Roughly six to fourteen weeks to launch, then an indefinite compounding period.

  1. 01

    Discovery

    Two structured conversations and one written brief. We map your commercial reality, your sales motion, and the three searches your buyers actually type. We leave with a one-page plan and a fixed scope. You leave with the option to walk away.

    Duration
    5 to 9 days
    Deliverable
    Roadmap, KPIs, sitemap, IA, technical brief
    People
    You, your operator, our principal
  2. 02

    Architecture

    We choose the stack against your scale, your data, and your team's appetite for engineering. Headless CMS or in-repo content. Edge or origin. Postgres or D1. We don't pick the trendiest answer. We pick the one your team can run on a Tuesday in eighteen months.

    Decisions
    Stack, hosting, CMS, auth, payments, search
    Artifacts
    Architecture diagram, data model, RFC
  3. 03

    Design

    Type, grid, motion, voice. We design in-browser whenever we can, in Figma when stakeholders need to comment. Component-first, motion as a system, never as a garnish. Every artifact ships with WCAG 2.2 AA contrast and reduced-motion variants.

    Outputs
    Design system, motion spec, two key flows in code
    Reviews
    Two structured rounds, one open
  4. 04

    Build

    Typed end-to-end. Pull requests reviewed by a human. Preview deploys per branch. Visual regression and accessibility tests in CI. We launch on a Tuesday, never a Friday, with a rollback plan and a quiet phone.

    Cadence
    Weekly demo, daily async update
    Quality gates
    Lighthouse, axe-core, Playwright, SLOs
  5. 05

    Compound

    The launch is the first day of the work, not the last. Monthly content sprints. Quarterly conversion experiments. Annual redesign of one strategic surface. Hosting and security maintained quietly in the background, with a real human on the other end of the pager.

    Cadence
    Monthly retro, quarterly review
    Reporting
    One pager, written, no slides

03 / Selected work

Recent platforms, with the numbers attached.

A small selection. We treat client confidentiality as a deliverable, so most engagements live off this page. Ask for the rest.

B2B SaaS / Climate

Octave Climate

Marketing site, docs, and customer dashboard for a Series B disclosure platform. Built on Next.js 15, Sanity, and Postgres on Neon.

  • +247%Non-brand organic, 12 months
  • 11.3 msGlobal P50 TTFB
  • 14 wksBrief to launch
Manufacturing / Industrial

Capria Materials

Specifier portal with downloadable CAD libraries, regional pricing logic, and a 4,200 page technical catalogue. Astro, Algolia, Cloudflare R2.

  • +187%Qualified leads, year over year
  • 4,217Indexed technical pages
  • $1.4MAttributed pipeline, Q4
Finance / Family office

Pemberton & Vale

Discreet client portal with document vault, quarterly reporting, and audit trail. SOC 2 aligned. Two-factor by default. No marketing tracker on a single page.

  • 99.99%Annual uptime
  • 0Third-party trackers
  • 312Active LP families
DTC / Outdoor

Ferrum Outdoor

Headless replatform off Shopify Plus to a custom storefront. Edge-rendered PDPs, real-time inventory, and a buyer's-guide engine ranked for 312 long-tail terms.

  • +42.8%Storefront conversion
  • 1.6 sLCP on 4G
  • 312Ranked guide pages
Marketplace / Services

Northbound Analytics

Two-sided marketplace for analytics consultants. Auth, escrow, messaging, and a discovery surface tuned for intent over impression.

  • +3.1×Match rate vs. legacy
  • 72%Retention, 90 day
  • $2.7MGMV cleared, year one

04 / Pricing

We build your website at no upfront cost.

You pay for ongoing support, hosting, and growth. Three plans. No tier-locked features behind a sales call.

With setup, lower monthly No setup, monthly only
Growth

Growth

Full service minus SEO. Ideal when you already have a search partner you trust.

$2,500 setup

$950/ mo

Custom build, designed and shipped at no extra cost

Start with Growth

Strategy & design

  • Digital strategy & planning
  • Logo optimisation & animation
  • UI / UX design system
  • Wireframing & prototyping
  • Illustration & motion design
  • Mobile first, WCAG 2.2 AA
  • A/B variant design
  • Photo optimisation
  • Ongoing design iterations

Development & hosting

  • Custom website, all surfaces
  • API development & integrations
  • Payments, CRM, email, chat
  • Auth, roles, DB, multilingual
  • Full hosting & infrastructure
  • Performance optimisation

SEO

  • Bring your own SEO partner

Security, analytics & content

  • Security audit & firewall
  • GA4, GTM, heatmaps, reporting
  • Copywriting & stock assets
  • Video production, limited scope

Maintenance & support

  • 24/7 emergency support
  • Monthly maintenance & updates
  • Bug fixes & ongoing features
  • Annual redesign of one surface
  • Training & documentation
Foundation

Hosting

Your site, live and looked after. Hosting, security, and quiet maintenance.

$500 setup

$150/ mo

Custom build, designed and shipped at no extra cost

Start with Hosting

Strategy & design

  • Not included at this tier

Development & hosting

  • Domain & DNS configuration
  • Web hosting & SSL
  • CDN & server configuration
  • Uptime monitoring
  • Backup systems

SEO

  • Not included at this tier

Security, analytics & content

  • SSL/TLS & malware scanning
  • Analytics, configure on request
  • Content updates billed hourly

Maintenance & support

  • Software & plugin updates
  • Security monitoring
  • Bug fixes, business hours
  • 24/7 support not included
  • Annual redesign not included

Pricing shown is indicative. Final pricing depends on scope. All plans include a custom site delivered at no upfront cost. We don't lock contracts. Leave with thirty days notice and full source.

05 / Stack

Tooling we trust on production traffic.

06 / Notes

A few things we'd rather make explicit.

N.01

Templates are loans. Custom code is equity.

We don't ship CMS templates with paint over them. Every site we build is custom code, version controlled, documented, and yours to keep. If we ever stop working together, your team owns the repository the same day.

N.02

SEO is a capital project, not a campaign.

We compound your topical authority quarter over quarter. The work is patient, the reports are honest, and the numbers we celebrate are pipeline and contribution margin, not impressions.

N.03

Hosting should be invisible.

When hosting works, you forget it exists. We treat that as a deliverable: edge-cached, auto-scaling, monitored, with backups you'll never have to restore yourself. If we page, we page ourselves first.

N.04

No handoffs. No account managers.

You talk directly to the engineer writing your code, the strategist writing your search brief, and the operator on your hosting pager. The fewer interfaces between you and the work, the better the work.

07 / FAQ

Questions we're asked weekly.

How can you build the site for free?

We aren't free. We amortise the build cost across the support, hosting, and growth retainer. If you stay on for the typical twenty-four months, the unit economics work for both of us. If you leave at month three, we take the loss. We've found this aligns incentives sharply, so we've shipped that way since 2019.

What happens to my site if I leave?

You leave with a full source export, a documented runbook, and ninety days of transition support if you want it. The site is yours from day one. We host it. We don't hold it.

Do you work with existing sites or only greenfield?

Both. About a third of our engagements begin as a replatform off WordPress, Webflow, or Shopify. We do these in two phases: lift-and-shift for parity, then rebuild for performance. You see compounding gains across both phases.

Who actually does the work?

A small, senior team. Six engineers, two strategists, one designer, and a head of operations. No subcontracting. No offshoring. If you're paying us, you're working with the people who answer the phone.

How fast can we launch?

A focused marketing site lives within six to eight weeks. A platform with auth, payments, and a customer surface takes ten to fourteen. We've shipped emergency replacements in seventeen days when reputation required it. We don't recommend that pace.

Do you sign NDAs?

Yes, mutual, before discovery begins. Most of our portfolio lives off the public site for exactly this reason. We will tell you who we work with in private, with their permission, and we will refuse to disclose anyone who has asked us not to.

08 / Start

Tell us what you're building.

We reply to every honest enquiry within one working day, with a real person, on a real timezone. No discovery-fee gates.

We respond within one working day. London office hours.